
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Starcom MediaVest Group has named a new global management team which will consist of ten executive leaders who will join Andrew Swinand, president of global operations, SMG and Sean Finnegan, chief digital officer. The team includes Marston Allen as global director of business development and marketing. Earlier he was director of new business at MediaVest in New York. Bernard Bedon joins as global director, talent and innovation. Bedon was most recently global chief talent officer for Publicis Groupe Media. Matt Blackborn comes as global director, technology accounts.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.