Campaign India Team
Jun 14, 2010

STAR Plus unveils new identity, new tagline 'Rishte wahi, soch nayi'

STAR Plus has unveiled its new identity and a new tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’, in line with a new programming line-up, on the occasion of its tenth anniversary as a Hindi GEC. 

STAR Plus unveils new identity, new tagline 'Rishte wahi, soch nayi'

STAR Plus has unveiled its new identity and a new tagline ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’, in line with a new programming line-up, on the occasion of its tenth anniversary as a Hindi GEC. 

The new logo is a ruby star, created to symbolise the channel's beating heart -- feminine, strong, full of energy and life. The white hot swoosh represents the inner strength and quest for fulfillment. A key component of the new Star Plus identity is the color red. A company statement explains that as "red is the color of prosperity, optimism, weddings, celebration, hope, desire, purity, passion, love and holiness, the new logo is the traditional and familiar star emblem infused with a modern, fresh and energetic expression."

Talking about the revamp, Uday Shankar, CEO, Star India said, “It gives me great pleasure to announce the brand refresh for our flagship channel Star Plus. This is the first time in the history of television brands in India that a refresh has happened in such depth of detail, permeating to the core of its business.  The overarching defining value of the refreshed Star Plus is Nayi Soch — Fresh Perspectives, which will now reflect in everything Star Plus will do, from the point of creating content, to creating brand solutions for advertisers, to adding value to our distributors, stakeholders, employees, and reflecting in the way it lives its life & builds its business.”
 
Read a more detailed interview with STAR India's CEO Uday Shankar on the new identity in Campaign India's issue dated June 18, 2010. 
 

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

14 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

16 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

16 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here