Campaign India Team
Jan 31, 2011

Star Plus launches new shows as an extension of its 'Rishta Wahi, Soch Nayi' promise

WATCH the anthem created for 'Tu Hi Mera Star' here

Star Plus launches new shows as an extension of its 'Rishta Wahi, Soch Nayi' promise

As a follow up to its brand refresh last year to the premise "Rishta Wahi, Soch Nayi", Star Plus has now launched an extension, which includes new shows and a new anthem.

Sanjay Gupta, chief operating officer, STAR Plus, said, "In June 2010, Star India refreshed Star Plus with the tagline ‘Rishta Wahi, Soch Nayi (Old relationship, New thinking)’ to further deepen its bond with viewers.  The channel refresh featured a new Star Plus logo, the Ruby star, along with programming that reflects 'Rishta Wahi, Soch Nayi' – a fresh perspective on life and relationships. On January 24, we reinforced this brand promise through ‘Tu Hi Mera Star’ – our initiative to represent newer aspirations and renewed commitment to create meaningful entertainment for our viewers. Taking this expression to the millions of viewers across the country, STAR Plus has unveiled the Star Plus Anthem showcasing the different facets of a woman. This anthem is conceptualised by one of the best creative minds in the country Piyush Pandey and composed by ace director Vishal Bharadwaj."

The new content line-up as part of the campaign will be 'Wife Bina Life', 'Love U Zindagi' and 'Pyaar Mein Twist'. Also to be launched in February will be 'Maayke se bandhi…Dor' and, later in the year, season three of 'Aap Ki Kachehri'.

Watch the anthem

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Disney Cruise Line VP on how the brand ventures ...

With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into Asia ahead of its December 2025 debut. Campaign speaks exclusively with VP and regional GM Sarah Fox before Campaign 360 next week.

7 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

10 hours ago

Slack’s new hustle: From free chats to paid ...

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.

10 hours ago

The emotional connection: A new normal in influencer...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.