Campaign India Team
Jan 31, 2011

Star Plus launches new shows as an extension of its 'Rishta Wahi, Soch Nayi' promise

WATCH the anthem created for 'Tu Hi Mera Star' here

Star Plus launches new shows as an extension of its 'Rishta Wahi, Soch Nayi' promise

As a follow up to its brand refresh last year to the premise "Rishta Wahi, Soch Nayi", Star Plus has now launched an extension, which includes new shows and a new anthem.

Sanjay Gupta, chief operating officer, STAR Plus, said, "In June 2010, Star India refreshed Star Plus with the tagline ‘Rishta Wahi, Soch Nayi (Old relationship, New thinking)’ to further deepen its bond with viewers.  The channel refresh featured a new Star Plus logo, the Ruby star, along with programming that reflects 'Rishta Wahi, Soch Nayi' – a fresh perspective on life and relationships. On January 24, we reinforced this brand promise through ‘Tu Hi Mera Star’ – our initiative to represent newer aspirations and renewed commitment to create meaningful entertainment for our viewers. Taking this expression to the millions of viewers across the country, STAR Plus has unveiled the Star Plus Anthem showcasing the different facets of a woman. This anthem is conceptualised by one of the best creative minds in the country Piyush Pandey and composed by ace director Vishal Bharadwaj."

The new content line-up as part of the campaign will be 'Wife Bina Life', 'Love U Zindagi' and 'Pyaar Mein Twist'. Also to be launched in February will be 'Maayke se bandhi…Dor' and, later in the year, season three of 'Aap Ki Kachehri'.

Watch the anthem

Campaign India

Related Articles

Just Published

6 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

7 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

7 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

8 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.