Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
The GECs are back in business with original content since 1 December after the FWICE-producers issue was resolved. STAR Plus leads the pack with 263 GRPs according to TAM data for week 49 (CS 4+).Colors maintains its second position with 213 GRPs even after its big ticket show Bigg Boss ended. It has launched its second wave of programming to retain the number two slot. Zee TV comes third with 189 GRPs.The other numbers include Sony at 82, STAR One at 73, NDTV Imagine at 62, SAB at 45 and 9x at 44.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
It spotlights play as the spark for curiosity, creativity, and problem-solving.