In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.
'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively. Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.
Airtel Cellular phone service, Pepsi and Idea Cellular were the top three brands with maximum ad volumes of celebrity endorsement on TV during H1 '08.
‘Parachute After Shower Wet Look', 'Haywards 5000 Soda' and 'Lays Fight for Your Flavour' were the top three new brands endorsed by celebrities on TV during H1 '08.
Among the top 10 list of new brands endorsed by celebrities on TV, three brands belonged to Hindustan Unilever during H1 '08.