Springfit Mattress has announced the appointment of actor Kareena Kapoor as its brand ambassador.
The company plans to launch a series of 360-degree marketing campaigns featuring Kapoor. Through the campaigns, the brand aims to promote and make its consumers aware of the importance of choosing the right mattress in relation to good quality sleep.
Nitin Gupta, executive director, Springfit Mattress, said, “Mattress, furniture, and high-priced home décor are sectors that still see a preference towards offline purchases since the purchase decision is heavily dependent on a touch-and-feel element. With something as unique as our Certigaurd technology, the natural next step was to set up multiple touchpoints for the consumer. While we were looking for a brand ambassador, our focus was on a face who could identify with our motto and help us spread the right message among the masses. Kareena Kapoor is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”