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Koichiro Shima, chief executive officer, Hakuhodo Kettle, and Yasuharu Sasaki, executive creative director, Dentsu New York, shared five tips to help agencies stay relevant in today’s digital age
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Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.
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Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.