Advertising Awards
Ananya Saha
Sep 17, 2013

Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics

Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Goafest 2014: ‘Are you a complement to the computer? Or is it better off without you?’ - Guy Hearn, Omnicom Media Group
Advertising
May 30, 2014
Gokul Krishnamurthy

Goafest 2014: ‘Are you a complement to the ...

Deep Singh gets new role at Omnicom Media Group
Advertising
Jul 31, 2023
Campaign India Team

Deep Singh gets new role at Omnicom Media Group

Omnicom Media Group drives away with most of Uber’s global media business
Advertising
Sep 28, 2023
Alison Weissbrot

Omnicom Media Group drives away with most of Uber’s ...

Electrolux appoints Omnicom Media Group for media
Advertising
Nov 04, 2022
Campaign India Team

Electrolux appoints Omnicom Media Group for media

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
2 days ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
2 days ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
2 days ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
2 days ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.