SpiceJet appoints i-Vista as its digital agency

SpiceJet has appointed i-Vista Digital Solutions as its digital agency. i-Vista will be responsible for conceptualizing, designing and developing online collaterals.

It will perform off-page and on- page optimization for the SpiceJet website, identify and utilize social media platforms for increased customer- connect. It will also be responsible for online reputation management and tracking of consumer sentiments and for search engine marketing programme to enhance visibility of SpiceJet text ads.

Anish Srikrishna, SVP and head of marketing, SpiceJet Ltd said, “We at SpiceJet believe that online engagement with our customers is the key to our success. Our website continues to be a key channel of distribution and information for our customers. We wish to enhance our online presence to build our brand, understand our customers and drive more traffic to our site. I-Vista Digital Solutions has the relevant expertise in digital brand building and marketing and can offer creative and technology solutions for our current needs.”

Added Narayan Rajan, CEO, i-Vista, "We won the SpiceJet business because of our ability to deliver advanced solutions in the Internet space. We help our customers leverage the power of the internet and leave an indelible impression through our unique and well-rounded approach to the business. Our solutions for SpiceJet range from a variety of brand building activities, social media strategy and comprehensive analytics to help the airline achieve their mission."

More in Digital Media news:

Zoozoos on Facebook

Digitas Worldwide on interactive marketing

Urja's Festival of Rewards campaign for i-Mint

One Show Interactive's quarterly entry system

Mindshare India lands a silver at Digital Media Awards

Hungama Digital Media appoints Pradeep Singh