Daniel Farey-Jones
May 13, 2010

Sorrell calls for scrutiny of Google's AdMob acquisition

Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous" going over by regulators, WPP boss Sir Martin Sorrell has said.

Sorrell calls for scrutiny of Google's AdMob acquisition

Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous" going over by regulators, WPP boss Sir Martin Sorrell has said.

The US regulator, the Federal Trade Commission, has been examining the deal, but is yet to announce whether it is to launch a formal investigation. 
 
Speaking to reporters at the World Economic Forum on Europe in Brussels yesterday 10 May), Sorrell said: "It (a regulatory investigation) should be rigorous."
 
The WPP chief executive criticised the FTC's approval of Google's $3.1bn acquisition of online display advertising company DoubleClick in 2008.
 
"I don't think in the case of DoubleClick it was deep enough and strong enough," said Sorrell.
 
The FTC concluded that the DoubleClick deal was unlikely to substantially lessen competition. 
 
Google, which agreed the AdMob deal in November last year, has previously said it is "confident the FTC will conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes".

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

13 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

13 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

17 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business