Sony Music Entertainment (SME) has announced the appointment of Shridhar Subramaniam to the newly created role of president, strategy and market development, Asia and Middle East.
Based in New York in his new role, he will continue to oversee Sony Music Entertainment India and the Middle East, adding responsibility for strategy and market development for the Asia region.
The company is in the midst of changing its structure in these regions, launching new “hubs” throughout Asia and the Middle East, led by executives who report to the company’s leadership in New York.
Subramaniam will partner with each Sony Music company throughout these markets to execute strategic acquisitions, joint ventures, investments and partnerships. He will also strengthen strategic relationships with other Sony operating companies and engage in all aspects of SME’s digital and partner development for SME Asia and Middle East.
For the past 18 years, Subramaniam has led Sony Music in India.