Sony Music Entertainment and Sony Pictures Entertainment create Sony Entertainment Talent Ventures India

Appoints Vijay Singh as CEO

Feb 03, 2022 04:26:00 AM | Article | Campaign India Team

Sony Music Entertainment and Sony Pictures Entertainment has announced the creation of a joint venture, ‘Sony Entertainment Talent Ventures India’ (SETVI). 
 
It will aim to be an entertainment company focused on creating ventures for media talent in the Indian market. 
 
Vijay Singh has joined the entity as CEO. He moves from Fox Star Studios, where he was CEO for over 13 years. 
 
With this consolidation, SETVI will leverage its existing commercial talent to build investment opportunities, partnerships, metaverse solutions and more for talent. The joint venture will also benefit from potential partnerships and global opportunities across the wider Sony Group, such as Sony PlayStation and Sony Electronics. 
 
Singh will lead the new company along with SETVI's board of directors, Shridhar Subramaniam, president, corporate strategy and market development, Asia and Middle East, Sony Music Entertainment; Sanford Panitch, president, Sony Pictures Motion Picture Group, and NP Singh, managing director and chief executive officer, Sony Pictures Networks India. 
 
Subramaniam said, “SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realise their creative and commercial potential. The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with the talent to build and serve their fans in exciting new ways.”
 
Panitch said, “Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way."
 
Singh said, “Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetisation opportunities for them in India and the world. It’s exciting to be spearheading this new venture, and I look forward to working with talent to fulfil their ambitions in the coming years.”