Arati Rao
Feb 23, 2012

Sony India shifts creative duties to Hakuhodo Percept

JWT India was the incumbent agency

Sony India shifts creative duties to Hakuhodo Percept

Post a pitch process, Sony India has appointed Hakuhodo Percept as its creative agency. The business is pegged at over Rs 100 crore.

The incumbent agency was JWT India.

Commenting on the development, Ryusuke Fukushima, deputy general manager, marketing communication, Sony India, said, "We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose. Hakuhodo Percept’s understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach.”

Campaign India

Related Articles

Just Published

14 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

15 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

19 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

19 hours ago

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.