Campaign India Team
Jun 01, 2015

Avian Media to handle Sony India's PR duties

Account won following multi-agency pitch

Avian Media to handle Sony India's PR duties
Avian Media has been awarded the PR mandate for Sony India post a multi-agency pitch.
 
The mandate covers ‘re-iterating and emphasising on the company's business strengths and technology as well as building online an advocacy amongst the relevant stakeholders’, informed an agency statement.
 
Nitin Mantri, CEO, Avian Media, said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honour and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”
 
Ryusuke Fukushima, deputy general manager - marketing communications, Sony India, said, “We look forward to work with Avian Media in successfully driving the strategic communications campaign in India.  We wanted a public relations partner which has a deep understanding of our sector and could support us strategically to meet our business goals.”
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

8 hours ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

8 hours ago

Leo, Enormous, Famous Innovations, FCB shine on Day ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

9 hours ago

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.