Avian Media to handle Sony India's PR duties

Avian Media has been awarded the PR mandate for Sony India post a multi-agency pitch.

 

The mandate covers ‘re-iterating and emphasising on the company's business strengths and technology as well as building online an advocacy amongst the relevant stakeholders’, informed an agency statement.

 

Nitin Mantri, CEO, Avian Media, said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honour and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”

 

Ryusuke Fukushima, deputy general manager - marketing communications, Sony India, said, “We look forward to work with Avian Media in successfully driving the strategic communications campaign in India.  We wanted a public relations partner which has a deep understanding of our sector and could support us strategically to meet our business goals.”