SoCheers launches SoCheers Spark

Creative digital advertising agency, SoCheers, has launched its new vertical called SoCheers Spark. 

 

The vertical aims to be a catalyst for change, with an aim to work with brands and NGOs who wish to make a difference in the society. The platform will be focused towards generating campaigns that shed light on unspoken social and environmental causes. 

 

It will be spearheaded by Aanchal Kohli, head - corporate communications; Nikhil Somani, head - account planning and Mihir Nair, senior manager - account planning, SoCheers. 

 

Mehul Gupta, co-founder and CEO, SoCheers, said, “With its immense reach, advertising is a potential tool that can connect with vast audiences. Over time, our advertising campaigns have reached billions of people, and we believe it's time to leverage this potential for cause-related initiatives. By creating a brand mark, advertising can motivate people to take action and effect positive change in the world. Increasing awareness and interest in issues that can benefit society represents the next step in making a meaningful impact. As we celebrate ten years in business, we are thrilled to embark on this journey.”

 

Kohli, Somani and Nair, said, “SoCheers Spark represents a natural evolution for our agency, as our campaigns have always stood out for their ability to create an impact, whether in business or for social causes. We are excited about the possibilities this new vertical brings, a focused effort on creating campaigns that challenge the norm and inspire people to take action. As a creative agency that loves to take risks and push boundaries, we are doubling down on that ethos with SoCheers Spark. Our goal is to develop campaigns that capture people's attention, engage them emotionally, and inspire them to take action. We are confident that this new vertical will enable us to make a meaningful impact in the industry.”