Campaign India Team
Oct 12, 2011

“Single copy retail sales are falling greater than the rate of fall of subscription”: Frederic Chevalier

A report from Chevalier’s session at the 38th FIPP World Magazine Congress

“Single copy retail sales are falling greater than the rate of fall of subscription”: Frederic Chevalier

In his presentation, Frederic Chevalier, executive vice president, strategy innovation and sustainable development, Lagardere Services, France, said,  "Print will remain the main source of revenue, but we need to reinvent it."
 
He stated, "Single copy retail sales are falling greater than the rate of fall of subscription.”
 
Chevalier quoted Chuck Townseed  of Conde Nast, "The iPad is here to stay, but it will not replace legacy technology as you and I know them."
 
Magazine buying is in most cases an impulse buying initiative.
 
Responding to Delhi Press' Paresh Nath's question about the logistics of distribution, he stated, “40 to 50 % of the cover price of the magazine is spent on the distribution of magazines in Spain and around. In France, there is an association of publishers who handle the distribution.”
 
Asked about unlimited access to magazines for 20 Euros online, Chevalier said that the model incorporates that each publisher will get a share of the revenue according to the sales made and the preference cited by the user.

Source:
Campaign India