Campaign India Team
Oct 12, 2011

“Mesmerised at the arrival of the digital but we need to find ways to enhance print”: Nicholas Coleridge

A report from the session presented by the vice president of Conde Nast UK at the 38th FIPP World Magazine Congress

“Mesmerised at the arrival of the digital but we need to find ways to enhance print”: Nicholas Coleridge

Nicholas Coleridge, vice president, Conde Nast international, UK was the last presentation of the day; and as one commentator stated, it was witty and pithy.
 
Coleridge said the very first magazine conference he attended had a similar theme as this. He stated, "It was the most apocalyptic piece of speech that mentioned several reasons for the death of magazine."
 
He pointed out how Conde Nast has launched 22 magazines since 2008. The idea has been to launch new magazines in the old market and old magazines in the new market."
 
He was bullish when he said the group has plans for several more magazines. He said: "We will come up with Architectural Digest India in a few months, the ninth edition of the same."
 
Coleridge pointed out that, "Although we have more than a dozen iPad apps, the  beauty of the printed pages can’t be replicated. We have all become mesmerised at the arrival of the digital but we need to find ways to enhance print."

Source:
Campaign India