Campaign India Team
Dec 24, 2009

Simon Fuller unveils new web based reality show 'If I Can Dream'

Simon Fuller, the creator of ‘American Idol’ (see picture), has unveiled a global web reality show called ‘If I Can Dream’, initially bypassing TV in favour of Hulu, with Ford and Pepsi on board as advertisers. The show will document the lives of five young people trying to make it in Hollywood. It will be broadcast 24-hours a day on www.ificandream.com.

Simon Fuller unveils new web based reality show 'If I Can Dream'

Simon Fuller, the creator of ‘American Idol’ (see picture), has unveiled a global web reality show called ‘If I Can Dream’, initially bypassing TV in favour of Hulu, with Ford and Pepsi on board as advertisers. The show will document the lives of five young people trying to make it in Hollywood. It will be broadcast 24-hours a day on www.ificandream.com.

The group of five comprises a musician, an actor, two actresses and a model and will follow them as they leave their hometowns and head for Los Angeles and a shared house in the Hollywood Hills.

Viewers will be able to connect with the contestants through text, blogs, MySpace, Twitter and Facebook as the action unfolds in real-time.

The collective online thoughts and ideas of the audience will be recorded through blogs and video messages on www.ificandream.com allowing the five to test ideas, rehearse and audition in front of their audience.

Fuller said that in creating the show he wanted to push boundaries of mainstream entertainment.

Pepsi’s partnership with ‘If I can Dream’ is part of its Pepsi Refresh Project, launching in 2010. Pepsi will invest $20m in community projects created in association with the soft drink giant.

Source:
Campaign India

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