Campaign India Team
Sep 02, 2022

Sidharth Rao launches mar-tech venture Punt Partners

Believes there is a USD 100 billion marketing prospect in the space

Sidharth Rao launches mar-tech venture Punt Partners
Former group CEO, dentsuMB, Sidharth Rao, has joined hands with Madhu Sudan, an entrepreneur, to launch a mar-tech venture called Punt Partners. 
 
Rao has updated his LinkedIn profile to highlight this new venture. 
 
The duo believes that there is a US$ 100 billion prospects in the mar-tech ecosystem. 
 
Rao co-founded the digital agency Webchutney in 1999. The agency was later acquired by Dentsu, the Japanese multinational media network in 2013. 
 
His LinkedIn post read, "Today, I’m taking a punt. No, really. Starting up after building Webchutney would give anyone performance pressure. Nervous to announce that starting up in services again (but not competing with Webchutney, you’re welcome). Excited to introduce Punt Partners with my co-founder Madhu Sudhan, in mar-tech services. Madhu and I landed on this whitespace, a potentially $100 billion industry, after dozens of ideas and at least three MVPs. We pray for all your love and good wishes for the success of Punt. Because true to its name, it is one for me."
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.