Campaign India Team
Jul 04, 2023

Shraddha Kapoor for Asics

Aims to build prominence among Indian female fitness enthusiasts with this association

Shraddha Kapoor for Asics
Asics has announced the appointment of actor Shraddha Kapoor as brand ambassador. 
 
With this association, the sportswear brand aims to strengthen its philosophy of 'sound mind, sound body' and also prominence among Indian female fitness enthusiasts. 
 
Kapoor will be seen endorsing the brand’s footwear and women’s sportswear segment.
 
Rajat Khurana, managing director, Asics India and South Asia, said, "We are thrilled to welcome Shraddha Kapoor as the new face of Asics India. Her captivating performances and unwavering dedication to fitness perfectly align with our brand ethos. With a strong fan base and influential presence, she is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body. This association will enhance our brand's appeal and expand our reach across the country, fostering a holistic and active lifestyle."
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Amazon disappears from Google Shopping ads

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.

6 hours ago

Moves and wins: Week of 28 July

Our weekly roundup of the latest appointments and account wins news from Astra Studios, Karma Global, Raffles, SW Network, Truecaller, and many more.

7 hours ago

AI is not eating your lunch; AI is your lunch

Henry Cowling and Ketan Desai of .Monks unpack why the ad industry is moving beyond the billable hour — an increasingly outdated metric in the age of AI-driven workflows.

7 hours ago

From paunch to punchline, obesity gets a rebrand

Lilly India’s obesity campaign swaps shame for science with a digital-first push that tackles bias, biology and behavioural change head-on.