Havas Group India has announced the appointment of Shivaji Dasgupta as chief strategy officer.
Dasgupta will lead strategy across creative, media, health and digital and will report to Rana Barua, group CEO, Havas Group India. Prior to this move, Dasgupta was an independent strategy consultant.
Rana Barua, group CEO, Havas Group India, said, “The appointment is a critical step forward for the Group in India towards the evolution of its 'together' strategy that brings together all the verticals under one roof known as Havas Village. Shivaji will further strengthen our integrated product offering and help further strengthen the collaboration between Havas and Vivendi companies in India.”
Bobby Pawar, group chairman and CCO, Havas Group India, said, “Shivaji’s vast experience and planning expertise will help clients in building an integrated approach which will aim to create a unique and valuable brand experience. His appointment is a step forward in our endeavor to provide clients with a more agile and holistic approach to deliver a seamless experience cemented by a deep strategic understanding of brands that will further elevate our creative offering.”
Dasgupta added, “What truly excited me about Havas Village is the future-ready blend of the consulting and communication worlds. In terms of culture, structure and ambition clearly the Brand Solutions network of the future. Additionally, Havas Group’s unique access to Vivendi’s premium content and community of talent offers a more impactful and attractive way to connect with their audiences. I sense a great opportunity for building a culture of relentless customer-centricity - in a genuinely collaborative environment.”
Dasgupta has also worked with Contract Advertising, Rediffusion and JWT India.