Shemaroo Entertainment has announced the elevation of Subhash Somani as business head of its Hindi GEC cluster.
He will be responsible for Shemaroo TV and the recently launched Shemaroo Umang.
Somani will lead the Hindi GEC cluster of channels and report to Sandeep Gupta, chief operating officer, broadcast business, Shemaroo.
Prior to this, he was leading the DTH value added services (VAS) business for Shemaroo, where he was responsible for driving strategic partnerships and launching new services.
Somani will pass on the responsibilities of his previous role to Sahil Bhambri.
Hiren Gada, CEO, Shemaroo Entertainment, said, “We are extremely delighted to elevate Subhash Somani to his new role. He has contributed immensely to expanding our DTH VAS business for Shemaroo and has been one of the key driving forces for steering the channel’s growth. We are confident that Subhash’s prowess in identifying new opportunities and thorough market knowledge will enable us to further grow our Hindi GEC cluster. His elevation is aptly timed as we are strengthening the broadcast business and are getting ready to launch a slate of original content.”
Gupta said, “Subhash has been a critical team player and has played a vital role in expanding and strengthening our content offering & increasing the viewer base of Shemaroo TV. With this promotion, Subhash will now take over more responsibilities and help us achieve the growth plans for our Hindi GEC cluster. He is an extremely enthusiastic person who loves to take up new challenges head-on. We wish him all the best, and I am confident that Subhash’s dynamism and determination will help us scale newer heights.”
Somani added, “It has been an enriching experience to lead the DTH VAS business of Shemaroo, and I am grateful and thrilled to take up additional responsibilities. As Shemaroo aims to beef up its broadcast business with its Hindi GEC offerings, I look forward to starting this exciting journey.”
