Footwear brand Khadim, has appointed cricketer Shardul Thakur as brand ambassador.
With this association, the brand aims to capitalise and expand its footprint across the country, riding on Thakur’s connect with Gen Z and millennials.
Khadim has also launched a campaign titled ‘It’sWowItsKhadim’, featuring the cricketer. It will be rolled out on digital.
Namrata Ashok Chotrani, CEO, Khadim India, said, “The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ‘It’sWowIt’sKhadim’ experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to in store, retail and consumer touchpoints. We are excited to take this experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association.“
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