Dentsu India Group has announced the appointment of Shantanu Mukherji as executive creative director, Dentsu Creative Impact. Mukherji will work on brands like Maruti, Tetrapak and Max India. He will partner Soumitra Karnik, national creative director, Dentsu India Group on select projects.
Mukherji joins the agency from JWT, Delhi where as vice president and senior creative director.
Commenting on the appointment, Rohit Ohri, executive chairman, Dentsu India Group said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on the deck, and a single-minded focus on the quality of our work. These qualities define Shantanu and that’s why I’m delighted to have him as a part of my leadership team”.
On joining Dentsu, Shantanu Mukherji, executive creative director, Dentsu Creative Impact, said, "My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a 'big' growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn't have missed being a part of that action. I am really looking forward to it."
Mukherji began his journey in advertising at Tara Sinha - McCann Erickson. He then joined JWT as art director in 1993.