Campaign India Team
Aug 28, 2012

Shantanu Mukherji joins Dentsu Creative Impact as ECD

Prior to the move, Mukherji was with JWT Delhi

Shantanu Mukherji joins Dentsu Creative Impact as ECD


Dentsu India Group has announced the appointment of Shantanu Mukherji as executive creative director, Dentsu Creative Impact. Mukherji will work on brands like Maruti, Tetrapak and Max India. He will partner Soumitra Karnik, national creative director, Dentsu India Group on select projects.
Mukherji joins the agency from JWT, Delhi where as vice president and senior creative director.
Commenting on the appointment, Rohit Ohri, executive chairman, Dentsu India Group said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on the deck, and a single-minded focus on the quality of our work. These qualities define Shantanu and that’s why I’m delighted to have him as a part of my leadership team”.
On joining Dentsu, Shantanu Mukherji, executive creative director, Dentsu Creative Impact, said, "My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a 'big' growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn't have missed being a part of that action. I am really looking forward to it."
Mukherji began his journey in advertising at Tara Sinha - McCann Erickson. He then joined JWT as art director in 1993.
Campaign India

Related Articles

Just Published

2 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here

3 hours ago

Hide & Seek finds the love that’s been hiding

Mayank Shah, senior category head, Parle Products, speaks about the insight behind the campaign, why marketers should keep clichés at bay and more...

3 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman