Advertising Agencies Association of India (AAAI) has announced the schedule for the advertising conclave preceding Goafest 2011. The advertising conclave, ‘Preparing the profession for the new decade’, presented by Discovery Channel, will be held at Zuri White Sands on Thursday, April 7 from 3 pm.
This year the conclave will be led by Srinivasan K Swamy, chairman and managing director, R K SWAMY BBDO.
Commenting on Discovery Channel’s association with Goafest 2011, Rahul Johri, senior vice president and general manager, India, Discovery Networks Asia-Pacific said, “Goafest is the industry’s most prominent event and we are delighted to be partnering with it for the third year in succession. As in the past, we are confident that this edition of conclave will prepare the industry for the next decade through engaging discussions and in-depth interviews.”
The discussions at the conclave will focus on the advertising practices in the new decade and cover four important dimensions. First session brings in advertisers’ perspective on the issues facing the agencies and what they should do to be more relevant in the coming years. The second session addresses what can we learn from other service industries; like media/broadcasting, IT, consulting, auditing, telecom and interactive/digital.
The third session ‘How have some advertising companies organised themselves for the new decade?’ will be based on an in-depth research done by IMRB on how ‘future-ready’ the agencies are with respect to agency structure, skills enhancement, new talent acquisition etc. The last session will address the issues of improving remuneration, developing competitiveness, looking for a new cost effective agency model etc.
The Conclave will also see ASCI Ambassadors Event where senior professionals from advertisers, agencies and media will take a pledge to create advertising which is honest, truthful, decent, fair, promotes safety, does not exploit weaker sections of society and children etc.
The Conclave will be followed by the Goafest 2011 on April 8 and 9.
Schedule for the Goafest 2011 Advertising Conclave is as follows:
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3.15 PM |
Session one: Are agencies ready for the new decade? Opening remarks by: Mr. Srinivasan K. Swamy, Chairman, Goafest 2011 Advertising Conclave Speakers : · Mr Rajiv Dube, Director, Group Corporate Services and Director, Aditya Birla Management Corporation Private Limited · Mr Mayank Pareek, Managing Executive Officer, Maruti Udyog |
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4.00 PM |
Session two: What can we learn from other service industries? Session chairman: Mr. Nagesh Alai, President, AAAI Speakers: · Mr Farokh Balsara, Partner and National Leader, Media & Entertainment, E&Y · Mr Sanjay Behl, CEO, DTH and IPTV and President - Brand & Marketing at Reliance, Anil Dhirubhai Ambani Group · Mr Arun Tadanki, CEO, Yahoo! India · Mr Thomas Simon, Vice President, Tata Consultancy Services |
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5.30 PM |
Session three: How have some Advertising Companies organised themselves for the new decade? Session Chairman: Colvyn Harris, CEO, JWT · A presentation from IMRB after conducting in-depth interviews with senior industry leaders · Interactive Session |
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6.15 PM |
Session four: Where is the upside in this profession? Session Chairman: Mr. Sam Balsara, Madison Speakers: · Mr. R Balki, Chairman and NCD, Lowe India · Mr. Arvind Sharma, Chairman and CEO, Leo Burnett · Mr. Ashish Bhasin, Chairman, Carat Media Services |
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7.15 PM |
Session six: Summary and closing remarks – Ms Lynn de Souza, Chairperson Goafest Committee. |
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7.30 PM |
ASCI Ambassadors Event |
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