ArthImpact has partnered with Scarecrow Communications for the launch of its digital lending platform, Happy. The agency's Mumbai office will handle the platform.
Scarecrow Communications has been involved with the brand right from its inception and gave the brand its name, logo and identity.
Happy aims to make offerings for people in India who do not have access to mainstream banking. With loans starting from INR 10k, the brand will further expand its portfolio from loans to payments and savings.
Manish Khera, founder and CEO, ArthImpact, said, "With ArthImpact, we needed a team that could not only align with our product ideology but also be able to translate it to our brand identity - team Scarecrow has been instrumental in helping us achieve this."
Manish Bhatt, founder director, Scarecrow, said, "Happy is very special to Scarecrow. We have been a part of the process from day one – right from developing strategy, arriving at a name to creating an identity that resonates with the brand. Being an impact driven venture, it aims to bring an instrumental change in people’s lives. And it’s a great feeling to be associated with such a brand.”
Mangesh Mulajkar, SVP, Scarecrow, added, “The brief was an open canvas with the mandate to create an ‘un-finance’ kind of brand in the digital lending space. A name that the consumer will connect with easily and what better emotion can a brand own and offer than a feeling of being ‘Happy’. The HAPPY team has been very enthusiastic about the idea, which has led us to taking a very different and cheerful approach to the communication and this is just the beginning.”
