iProf, a digital education brand, has appointed Scarecrow Communications to handle its creative duties following a multi-agency pitch.
Sanjay Purohit, CEO, iProf said, "This newly formed association with Scarecrow came as a result of deeply-analysed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education."
Manish Bhatt, founder director, Scarecrow, said, “iProf is not just another brand, but it is a brand for a cause. Making world class education available to every nook and corner of massive country like India using technology is a mammoth task like e-governance or Aadhar project. Being part of such a mission is Scarecrow’s privilege."
Arunava Sengupta, founder director, Scarecrow, added, “From the strategic planning perspective, iProf is not just an opportunity to develop a strategy to build a great brand in the education category, but a never-before opportunity to strategise how to carve a great nation.”