Campaign India Team
Oct 14, 2014

Scarecrow bags creative duties of iProf

Account won following multi-agency pitch

Scarecrow bags creative duties of iProf
iProf, a digital education brand, has appointed Scarecrow Communications to handle its creative duties following a multi-agency pitch. 
 
Sanjay Purohit, CEO, iProf said, "This newly formed association with Scarecrow came as a result of deeply-analysed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education."
 
Manish Bhatt, founder director, Scarecrow, said, “iProf is not just another brand, but it is a brand for a cause. Making world class education available to every nook and corner of massive country like India using technology is a mammoth task like e-governance or Aadhar project. Being part of such a mission is Scarecrow’s privilege."
 
Arunava Sengupta, founder director, Scarecrow, added, “From the strategic planning perspective, iProf is not just an opportunity to develop a strategy to build a great brand in the education category, but a never-before opportunity to strategise how to carve a great nation.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

1 day ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

1 day ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author