Campaign India Team
Nov 21, 2022

SBICAP Ventures appoints Pitchfork Partners

No multi-agency pitch was involved

SBICAP Ventures appoints Pitchfork Partners
SBICAP Ventures has appointed Pitchfork Partners as its strategic communication counsel. 
 
The agency aims to strengthen the brand’s position in the country.
 
Pitchfork Partners will cover external communication duties in addition to the ongoing digital outreach for the brands various fund initiatives such as Neev funds, SWAMIH (Special Window of Affordable and Mid-Income Housing) and SRI (Self Reliant fund). 
 
No multi-agency pitch was conducted for this account win and it will be handled by Pitchfork Partners Mumbai office. 
 
Anjana Seshadri, vice president, Neev Fund, said, "We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive deeper into the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”
 
Jaideep Shergill, co-founder, Pitchfork Partners, said, “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”
 
 
 
 
 
 
 
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.