SBICAP Ventures has appointed Pitchfork Partners as its strategic communication counsel.
The agency aims to strengthen the brand’s position in the country.
Pitchfork Partners will cover external communication duties in addition to the ongoing digital outreach for the brands various fund initiatives such as Neev funds, SWAMIH (Special Window of Affordable and Mid-Income Housing) and SRI (Self Reliant fund).
No multi-agency pitch was conducted for this account win and it will be handled by Pitchfork Partners Mumbai office.
Anjana Seshadri, vice president, Neev Fund, said, "We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive deeper into the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”
Jaideep Shergill, co-founder, Pitchfork Partners, said, “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”