Sandipan Bhattacharyya, managing director and chief creative officer, Grey Group India, has been elevated to the newly created role of chief creative officer, Grey Group, South Asia.
With this, he will also focus on Grey's creative operations in Pakistan and Bangladesh along with India.
Nirvik Singh, global CCO and president international – Europe, Africa, Middle East, Asia-Pacific and Latam, Grey Group, said, “Under Sandi’s leadership, Grey India has launched some of the most iconic, award-winning campaigns in the last decade. His understanding of cultural nuances and leveraging these insights is superb. In his new role, he is well-positioned to create more ground-breaking, famously effective work for our clients across South Asia and can continue to push our borderless philosophy and build a culture that nurtures the best creative talent across the region.”
Bhattacharyya said, “Having worked closely with our creative stars across this region, I’m awed at the width and depth of hybrid talent that Grey has. Really excited to collaborate with them on ideas that will hopefully have a global footprint. We’ve always believed in ‘borderless’ talent for our clients, and this gives me the opportunity to demonstrate it amply.”
Bhattacharyya joined Grey for his second stint in 2015 from BBDO. In a career spanning 25 years, he has also worked with Saatchi & Saatchi and Enterprise Nexus.
