Sandeep Negi moves to Avow

Moves from Veve

Aug 30, 2022 12:28:00 PM | Article | Campaign India Team

AVOW has announced the appointment of Sandeep Negi as associate director – sales, India. Negi will lead the business development initiatives for the company that operates in the mobile OEM space. 
 
Negi moves from VEVE, where he was regional sales head – South and East. He will be based in Bengaluru.
 
Ashwin Shekhar, co-founder, AVOW, said, “We are pleased to have Sandeep on board in the senior management team. AVOW is on a hyper-growth path in the mobile OEM marketing space. Within a short period of two years since entering the Indian market, AVOW has serviced many leading industry players such as Amazon Prime, Navi, upGrad, Byju’s, Matrimony.com, MPL, and WazirX, among many others, offering incremental user growth and engagement for their mobile apps. Our company’s mission is to amplify awareness around the great opportunity that lies for app developers in working with mobile OEMs. In line with our growth plans, we needed an experienced top management muscle to drive our expansion plans aggressively in India. Sandeep’s in-depth industry experience in business development, strategy, and strong expertise in driving growth are great value additions to AVOW and our team. He will play an important role in our efforts to educate mobile marketers and app developers about the benefits of mobile OEMs when integrated into their mobile marketing mix”. 
 
Negi said, “AVOW’s one-stop solution for mobile OEM aggregation is steadily growing its presence in the mobile app ecosystem in India. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda. We are witnessing an increased interest from players within the financial, health, edutech, gaming, and m-commerce sectors in this market. We will aim to provide mobile app companies with a unique opportunity to access untapped mobile advertising inventory at scale and deliver a powerful consulting service by advising on how mobile marketers and app developers can best invest their marketing mix across alternative advertising channels for incremental user growth and engagement. I am delighted to be a part of AVOW’s growth trajectory in India and to be able to contribute to its mission.”  
 
Negi has also had stints with Bennett Coleman and Co, Star TV Network and 9X Media.