This year, Spikes Asia will present the Advertiser Of The Year award to Samsonite for being a brand that "has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region". Ramesh Tainwala, president of Samsonite Asia-Pacific and Middle East, will accept the award on behalf of the company.
A press note said, "Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.Their market-leading position is a result of their strong international brand presence, robust investment in advertising, product innovation, scalable distribution and sourcing ability, and high-quality products."
"This year, the Samsonite 'Heaven and Hell' ad won five Cannes Lions, including the Cannes Lions Press Grand Prix. Created by JWT Shanghai, the work has not only put the spotlight on the great creative work coming out of Asia but has also highlighted Samsonite’s willingness to embrace creativity and push the boundaries in their product communications for the Asian market," said Terry Savage, chairman of Cannes Lions, who with Haymarket, organise Spikes Asia. "We are proud to honour Samsonite at Spikes Asia 2011, and look forward to seeing more inspirational and award winning communications from the brand."
"On behalf of Samsonite Asia, we are honoured to be presented with this recognition by Spikes Asia. Key agency relationships are vital for growing Samsonite's brand awareness and image in Asia as we strive to increase our footprint in the region’s top growth markets. This acknowledgement is truly the result of the passion and commitment we and our agency partners have for creating innovative and effective advertising that builds our brand and resonates with our consumers," said Tainwala.
The Spikes 2011 Advertiser of the Year award will be presented on 20 September at the Esplanade Theatre, venue for the awards show.
Spikes Asia takes place in Singapore from 18-20 September 2011. Visit www.spikes.asia for more details.