Salman Khan has been appointed as the brand ambassador of Yatra.com. Along with being the face of Yatra.com’s new marketing campaign in India and the US, Khan will also be a shareholder of the online travel portal.
Additionally, Salman Khan’s NGO, Being Human, too will benefit from this association. As part of the tie-up, Yatra.com will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO.
Commenting on the association with Khan, Dhruv Shringi, chief executive officer and co- founder, Yatra.com, said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
Talking about his partnership with Yatra.com, Salman Khan said, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”
Yatra.com will be launching their new marketing campaign with Salman Khan in April.
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