Saatchi & Saatchi has bagged the creative duties for OLX, a global player in the free classifieds space. Operating in the online space, OLX helps people buy, sell, exchange products and services in their neighbourhoods and within their city.
About the partnership, Amarjit Singh Batra, country manager, OLX said, “We found the Saatchi & Saatchi team very responsive and excited about this idea. They spent a lot of time understanding about OLX and the needs that OLX is solving for consumers in India. We chose them over others because of the clarity and simplicity in the creative pitch idea that they presented to us. We were convinced on their approach of a humour based storyline of communicating the value proposition of OLX and their commitment to top quality production.”
Commenting on this development, Kamal Basu, chief executive officer, Saatchi & Saatchi India said, “OLX is a great brand to work on and we at Saatchi & Saatchi are very excited about the work we are doing on the brand. We look forward to a long and rewarding journey together.”
Talking about the creative, Sourabh Mishra, chief strategy officer, Saatchi & Saatchi said, “The task for the TVC was to make OLX.in the first name that people think of when they want to sell stuff. Our interaction with people showed that there is an element of hesitation, almost embarrassment that they have when selling personal belongings. Yet there is a strong desire to get the best price for whatever they sell. The idea was born when we reconciled these seemingly conflicting findings to arrive at the thought that ‘everything sells at the right price.”
Ramanuj Shastry, chief creative officer, Saatchi & Saatchi India said, “To illustrate the fact 'sentimentalism is only skin deep' we had to make funny, irreverent film that held up a mirror to people. That made them realise as they smiled that the 'right price' is more important than 'sentimental value'. Rajesh Krishnan of Soda Films has done a fab job, as he always does.”