Campaign India Team
Aug 09, 2021

Saakshi Jain joins Sanjeev Kapoor's culinary AI platform Tinychef as global CMO

Company also announces appointment of a chief product officer

Saakshi Jain
Saakshi Jain
Tinychef, a voice-first culinary AI app co-founded by celebrated chef Sanjeev Kapoor and Bahubali Shete has announced the appointment of Saakshi Jain as chief marketing officer.
 
The app has also appointed Rakesh Edavalath as chief product officer. The duo were co-founders at Zelish, a company which was recently acquired by Tinychef. 
 
Jain will handle global marketing for TinyChef with a focus on the Indian, US and Canadian markets.
 
Shete said, "We’re pleased to welcome Saakshi Jain as global chief marketing officer and Rakesh Edavalath as chief product officer. Their entrepreneurial experiences and leadership skills will provide great value additions to our teams.”
 
Kapoor said, “We whole-heartedly welcome Saakshi Jain, our new global chief marketing officer, and Rakesh Edavalath, our new general manager, on board. Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers.”
 
Prior to Zelish, Jain has also had stints with Happay, 91springboard and MyGate. 
 
Tinychef offers automatic meal planning, one-click grocery shopping and voice-guided cooking and works in sync with connected appliances. It also converts recipe content into branded conversations on Amazon Alexa and Google Home smart speakers.
Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.