Madison Media has bagged RSH Global's media mandate post a multi-agency pitch. The agency will handle traditional as well as digital.
The account will be handled by Platinum Media, a unit of Madison World, based in Kolkata.
Sunil Agarwal, chairman, RSH Global, said, “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media and digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”
Poulomi Roy, CMO, RSH Global, added, “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in-depth understanding of the consumer of our country will be able to develop a robust media and digital strategy for our brand and add momentum to all our marketing initiatives.”
Sam Balsara, chairman, Madison World, said, “I am super excited to partner with RSH Global, a young ambitious company operating successfully in the tough beauty segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”
Vikram Sakhuja, group CEO, Madison Media and OOH, added, “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their media agency. Looking forward to a growth filled partnership.”
Part of RSH Global is Joy Cosmetics. The brand had recently signed Kriti Sanon as brand ambassador for its facewash category.