Publicis Media India announced the appointment of Roopesh Pujari as head of technology.
Anupriya Acharya, chief executive, Publicis Media India, said, “As digital spaces shape more and more of the touch points of a consumer journey, marketing has been transformed into a technology-driven sector! Increasingly we find that our clients require tech-led marketing solutions and internally too, a large part of our success on data-led insighting, real time execution and superior ROI returns depend on a strong tech foundation. We are delighted to welcome Roopesh on board who will spearhead our tech vision and strategy, framework and infrastructure to deliver on clients requirements that span across machine learning, platforms, automation and artificial intelligence.”
Pujari said, “I am thrilled at the opportunity. This is an exciting time to be entering the media and advertising space! Its set to leapfrog on the back of new marketing and advertising technologies and advanced marketing and media models. I was particularly impressed by Publicis Media’s clarity of vision and the ambition for this role and I look forward to working closely with the leadership team at PM and contribute to the Publicis Media’s success story.”
In a career spanning 22 years, Pujari has worked across India and USA.