Romy Walia joins Freed

Moves from Vendasta

Oct 13, 2022 10:41:00 AM | Article | Campaign India Team

Debt relief platform Freed has announced the appointment of Romy Walia as chief marketing officer. 
 
He will drive the overall marketing strategy and execution for the brand, including its consumer, business and digital marketing. 
 
Walia moves from Vendasta, where he was manager of products. 
 
Ritesh Srivastava, founder and CEO, Freed, said, "Ours is a team that embodies passion, empathy and service. As we work towards breaking the stigma surrounding debt in our country, Romy joins us with a diverse range of experience in today’s continuously evolving customer-centric world. We are confident that his expertise will prove invaluable in our go-to-market strategy at this exciting journey stage and help us to drive forward our mission.”
 
Walia said, "Introducing the concept of debt relief and attempting to de-stigmatize debt, Freed is trying to address the cultural issue of our country. As the company pioneers the market utilising knowledge and expertise of its team, Freed offers a one-of-a-kind opportunity to set the tone and establish us as a market leader.”
 
He added,” As the company enters into its next phase of growth in today’s Meta world, I foresee significant opportunities opening up during this transition to the meta verse with the advent of web3.0. Hence, I am excited to join Freed at this momentous time. With an ambitious, innovative business with enormous potential, I look forward to working with the leadership and the entire team to deliver the next phase of growth."
 
With almost two decades of experience, Walia has also worked with companies like Vertoz and Jio, among others.