Campaign India Team
Mar 01, 2023

Rohit Bhasin moves to Kotak Mahindra Bank

Was with Ponds

Rohit Bhasin moves to Kotak Mahindra Bank

Kotak Mahindra Bank has announced the appointment of Rohit Bhasin as president and chief marketing officer. 

 

He will be leading the bank’s marketing, corporate communication and media initiatives.

 

Bhasin moves from Ponds, where he was global brand vice president. 

 

Shanti Ekambaram, whole time director, Kotak Mahindra Bank said, Rohit joins us at a pivotal time in our journey as a customer-centric, digital-first bank, underpinned by three pillars of customer, technology and talent. We are happy to have him join our vibrant Kotak leadership team and take on the responsibility of driving a purpose-driven brand strategy that will embrace our values yet adapt to newer times.”

 

Bhasin said, “I am excited to join Kotak as it embraces change with customer centricity as a strategic pillar. I look forward to working with the team and enhancing the bank’s identity through new age and digital storytelling.”

 

Bhasin was with Unilever for over 24 years and had joined as an area sales manager in 1998. 

 

 

Source:
Campaign India

Related Articles

Just Published

39 minutes ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

49 minutes ago

Shah Rukh Khan delivers message of success with ...

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.

1 hour ago

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.

21 hours ago

Big Brother is watching you: Audible stages 1984 ...

George Orwell 'returns' to The Observer in new ad campaign.