Campaign India Team
Mar 01, 2023

Rohit Bhasin moves to Kotak Mahindra Bank

Was with Ponds

Rohit Bhasin moves to Kotak Mahindra Bank

Kotak Mahindra Bank has announced the appointment of Rohit Bhasin as president and chief marketing officer. 

 

He will be leading the bank’s marketing, corporate communication and media initiatives.

 

Bhasin moves from Ponds, where he was global brand vice president. 

 

Shanti Ekambaram, whole time director, Kotak Mahindra Bank said, Rohit joins us at a pivotal time in our journey as a customer-centric, digital-first bank, underpinned by three pillars of customer, technology and talent. We are happy to have him join our vibrant Kotak leadership team and take on the responsibility of driving a purpose-driven brand strategy that will embrace our values yet adapt to newer times.”

 

Bhasin said, “I am excited to join Kotak as it embraces change with customer centricity as a strategic pillar. I look forward to working with the team and enhancing the bank’s identity through new age and digital storytelling.”

 

Bhasin was with Unilever for over 24 years and had joined as an area sales manager in 1998. 

 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

13 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

14 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

16 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’