Kotak Mahindra Bank has announced the appointment of Rohit Bhasin as president and chief marketing officer.
He will be leading the bank’s marketing, corporate communication and media initiatives.
Bhasin moves from Ponds, where he was global brand vice president.
Shanti Ekambaram, whole time director, Kotak Mahindra Bank said, “Rohit joins us at a pivotal time in our journey as a customer-centric, digital-first bank, underpinned by three pillars of customer, technology and talent. We are happy to have him join our vibrant Kotak leadership team and take on the responsibility of driving a purpose-driven brand strategy that will embrace our values yet adapt to newer times.”
Bhasin said, “I am excited to join Kotak as it embraces change with customer centricity as a strategic pillar. I look forward to working with the team and enhancing the bank’s identity through new age and digital storytelling.”
Bhasin was with Unilever for over 24 years and had joined as an area sales manager in 1998.
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