Campaign India Team
Nov 05, 2009

Roadblock: extravagance that can be justified

HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

Campaign roundup: Week of 22 September

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

12 hours ago

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

13 hours ago

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

14 hours ago

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.