Campaign India Team
Nov 05, 2009

Roadblock: extravagance that can be justified

HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

1 day ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

1 day ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

1 day ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.