Karvy Insights and Hindustan Unilever Limited led from the front winning four and three awards respectively at the inaugural edition of the MRSI Golden Key Awards. The awards instituted by the Market Research Society of India (MRSI) celebrate and acknowledge excellence in research and insights across India.
Karvy Insights won for Best Data Collection, Best Development Research, Best Research and Insights Startup and the fourth one along with Amazon for Best Impact on Business Growth.
HUL won in the category of Best New Product Development, Best Client Insight Team and Best Impact on Communications Development.
Metrixlab won two awards – Best Client Servicing Team and Best Researcher Under 30 which was bagged by Sumeet Bhambhwani from the same company. The other awards went to Ipsos-Abbott for Best Shopper Understanding, Absolutdata for Best Methodology Innovation, Datamatics Global Services for Best Business Impact through Analytics and Dr Lalit Kanodia Technology Award to Crownit.
Industry legend Dorab Sopariwala was bestowed the Lifetime Achievement Award.