Campaign India Team
Aug 19, 2009

RK Swamy BBDO retains Novotel biz

Hospitality major Accor has retained the services of RK Swamy BBDO to handle the creative requirements for Novotel, Mumbai. Mercure and Novotel are hotel brands under Accor.

RK Swamy BBDO retains Novotel biz

Hospitality major Accor has retained the services of RK Swamy BBDO to handle the creative requirements for Novotel, Mumbai. Mercure and Novotel are hotel brands under Accor.

“We are delighted to be the partners assigned the creative responsibilities for the launch of Novotel in Mumbai, which revolves around ‘Designed for Natural Living'. When we launched Mercure in Bengalooru, the task was to creatively adapt the Hollywood theme to a local flavour. The campaign was well received and helped the brand establish itself as one of the preferred destinations in the city. We intend to achieve similar results for Novotel Mumbai,” said Amrita Chugh, senior partner, RK Swamy BBDO (pictured). The campaign recently kicked off in July, and is currently active.
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

2 days ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

2 days ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

2 days ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.