Hospitality major Accor has retained the services of RK Swamy BBDO to handle the creative requirements for Novotel, Mumbai. Mercure and Novotel are hotel brands under Accor.
“We are delighted to be the partners assigned the creative responsibilities for the launch of Novotel in Mumbai, which revolves around ‘Designed for Natural Living'. When we launched Mercure in Bengalooru, the task was to creatively adapt the Hollywood theme to a local flavour. The campaign was well received and helped the brand establish itself as one of the preferred destinations in the city. We intend to achieve similar results for Novotel Mumbai,” said Amrita Chugh, senior partner, RK Swamy BBDO (pictured). The campaign recently kicked off in July, and is currently active.