Fatmen, an agency founded by Ashwin Varkey, has announced the appointment of Rishabha Nayyar as co-founder and strategy lead.
Nayyar moves from 82.5 Communications where he was head of strategy.
Varkey said, “It’s really amazing to have Rishabha with us. Have known him for a long time and he’s always been one of those planners I have loved interacting with. He usually has an interesting point of view on things. Plus, he has so much knowledge, that there’s always something new to learn from him. Most importantly, he likes what I do and I like what he does, so in a way, this collaboration is also to boost each other’s egos. Jokes apart, Rishabha & I now share a common belief that ‘small is beautiful’. And being small gives you the power to do bigger and more impactful work. This partnership is to create work that everyone can be proud of. Because, for the both of us, that’s all that matters. Here’s pouring a large one for Rishabha. Welcome!”
Nayyar said, "I am thrilled to be a part of Fatmen. While I have known Ashwin for more than 15 years, I have been closely watching the evolution of Fatmen over the last five years into an independent agency that is doing some very impactful work in the industry. When I first chatted with Ashwin about this role, I was instantly sold onto his vision for the agency – small in size, big in ideas. Coming from two of India’s largest network agencies, both of us feel that the attention, depth and involvement that brands need from their senior agency partners these days is not coming through which is reflecting in the work. At Fatmen, our ambition will be to work with fewer brands but ensure that we are able to personally partner each one on their path to growth."
In a career spanning close two two decades, he has also worked with Lowe Lintas (across two stints), HUL and co-founded a management institute.