Rishabha Nayyar joins 82.5 Communications as national strategy lead

82.5 Communications has announced the appointment of Rishabha Nayyar as national strategy lead. Nayyar will head the agency's planning teams across Mumbai, Bengaluru and Delhi and report to Kapil Arora, co-chairman and CEO.

 

He moves from Lowe Lintas where he was executive director of brand strategy. 

 

Arora said, “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today.  His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product. Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new.  We’re stoked to have him on board at this exciting phase of our growth journey.”

 

Along with his stint at Lowe Lintas, he was also brand consultant for LinConsult, the consulting division of the MullenLowe Lintas Group. He was also the founder and director of Genesis Institute of Business Management. 

 

Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications, said, “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”