Air Vistara, the Tata Group-Singapore Airlines joint venture, has roped in Resultrix (ZenithOptimedia Group) to handle its digital mandate. The account was won following a multi-agency pitch.
The incumbent was Neo@Ogilvy. Resultrix will be responsible for handling communication planning, search, display, mobile and analytics. Over the past six months, the agency has bagged IDFC Bank, Bharti AXA General Insurance, Taj Hotels, PNB Metlife and RBNL accounts, an official statement added.
Anupriya Acharya, group chief executive, Zenith Optimedia Group, said, “These are all prestigious wins for us and in sectors that are fast growing and future facing. We are delighted to be chosen as a partner to these marquee brands and the opportunity it provides us to do high caliber work."
Tanmay Mohanty, managing director, Resultrix and Performics India, added, “We are very excited to partner with such great brands. We have long been known for our superior performance marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas too. Be it the setup of a media technology and analytics division in Bengaluru earlier this year or the launch of our mobile offering Performics Mobile last year or the centre of excellence teams out of Mumbai and Delhi, we have kept the momentum going. The new wins, we believe are on the back of these specialisations. We bring new elements to the game, raising the bar ever higher.”
Delhi-based Air Vistara commenced operations in January 2015.