Campaign India Team
Apr 24, 2018

Republic TV hires What’s Your Problem as content creation partner

The partnership will include creating advertiser funded programmes or branded content

Republic TV hires What’s Your Problem as content creation partner
Republic TV has tied up with What’s Your Problem as its content creation partner.
 
WYP will not only conceptualise and help create content for Republic TV but also content for its clients; be it AFPs or branded content and properties. 
 
Vikas Khanchandani, CEO, Republic explains, “With Team WYP we’ve got some of the best creative
minds and content thinkers in the world conceptualising for and with our clients. The intent is to
drive meaningful conversations and solutions through content which gets talked about and
creates brand love for our clients’ brands.”
 
Amit Akali, founder and CCO, What’s Your Problem added, “The scale we can achieve is exciting as are the clients and brands associated with Republic. Here’s looking forward to creating some
great content for Republic and their clients.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
HUL urges India to #StartALittleGood
Premium
1 hour ago

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Premium
Team Airtel moves to Essence
Premium
5 hours ago

Team Airtel moves to Essence

Team Airtel was a special unit created by GroupM when it bagged the Airtel business

Premium
Rajiv Bakshi joins Big Synergy as CEO
Premium
6 hours ago

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO

Premium
Gaana portrays downloading as passé, pushes streaming
Premium
6 hours ago

Gaana portrays downloading as passé, pushes streaming

Watch the film conceptualised by River Advertising here