LinOpinion|GH has won the PR mandate for the Reliance Games (the gaming division of Reliance Entertainment Digital) business in India. The account was won following a multi-agency pitch.
Roopak Nair, head of marketing, Reliance Entertainment Digital, said, “LinOpinion|GHbrings an eclectic mix of creativity and passion for gaming and we are excited about embarking on this new journey. Mobile gaming is growing at an astounding rate and we would like to partake in the excitement with exciting games that enthrall millions of consumers and foster growth of the gaming ecosystem in India.”
Kavita Lakhani, president, LinOpinion|GH, added, “We are honoured to partner with Reliance Games, India’s leading mobile game development company. India has a booming mobile gaming industry and majority of its population is below 25 years. Reliance Games’ key objective is to discover the best young Indian talent from metros and mini metros, to provide them a global platform to showcase their game creativity and development prowess. The PR campaign will focus on helping build brand salience and connect with young Indian game developers and consumers through unconventional and innovative PR ideas.”