Reliance elevates Padmanabhan to the position of national head, BIG Street

BIG Street, the Out-of-Home (OOH) initiative of Reliance Broadcast has appointed Ashwin Padmanabhan as its national head. In his new role, he will be looking to build the BIG Street business and will focus on acquisition and creation of OOH inventories across the country. He will report to Rabe Iyer, business head, BIG Live and BIG Street. Prior to joining BIG Street, he was the station head from 92.7 BIG FM, Delhi. At BIG FM, Padmanabhan was also responsible for the launch of the 92.7 BIG FM stations in Andhra Pradesh. In a career spanning close to 14 years, Padmanabhan started his career with Reliance Industries Limited at their Hazira petrochemcial complex. He also formed a n online concierge services company called Superseva.com. Prior to joining 92.7 BIG FM, Ashwin was with Visage Media Services, an affiliate of Getty Images as director - content development.

Speaking about Padmanabhan's appointment, Rabe Iyer, business head, BIG Live, said, “BIG Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience. “BIG Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience.”Commenting on his appointment as nation al head, BIG Street, Ashwin Padmanabhan said, “I am really excited about this new role. RBNL is an extremely dynamic and growth focused organization with constantly evolving opportunities. BIG Street has built superlative OOH assets in the North, and in the coming months we will be focusing on the West to evaluate opportunities and build assets. With this we will be able to offer our clients innovative OOH assets across key markets.”