Campaign India Team
Aug 11, 2015

Rediffusion Y&R to handle Resurgent Rajasthan Summit mandate

Account won following multi-agency pitch

Rediffusion Y&R to handle Resurgent Rajasthan Summit mandate
The government of Rajasthan has handed the creative duties of the Resurgent Rajasthan Partnership Summit 2015 to Rediffusion Y&R. The agency's Delhi office will handle the business which was bagged following a multi-agency pitch.  
 
The Resurgent Rajasthan Partnership Summit 2015 meet will be held on 19 and 20 November 2015 in Jaipur.
 
Dhunji S Wadia, group president, Rediffusion Y&R, said, "This is a very prestigious project for us. Chief minister, Vasundhara Raje’s vision is to see Rajasthan as the most developed, front-runner state in the country and this event will be part of their endeavour to take the State forward on the path of inclusive and comprehensive development. I am delighted that they have chosen us for this project.”
 
Suman Varma, head of operations, Rediffusion Y&R Delhi, added, "Its amazing to see how each time, we have interacted with the top notch officials of the govt. of Rajasthan, including Ms Raje, they have pushed us to think out of the box. It’s exciting to see the kind of plans Rajasthan has for modernisation, employment and creating business environment. It’s a brand new experience to work on a State branding project."
 
Source:
Campaign India

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