Rediffusion Y&R is in the process of shifting offices and the agency used the opportunity to announce the move through a series of outdoor campaigns. One of the billboards reads 'Kingfisher Account moves' in bold with a smaller text on the bottom right hand corner that says Rediffusion – Y&R has moved to Terminal 9, 3rd Floor, Nehru Road, Vile Parle (East). Another reads 'Taj account moves' and 'Colgate account moves' with the same text at the bottom.
Account movements are always news in the advertising world and the idea behind the creative was to reach out to the larger universe of advertising and media professionals by attracting their attention with the account movement hook, while remaining firmly tongue in cheek.
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