Campaign India Team
Nov 07, 2016

Rediffusion Y&R bags Aristocrat whisky's creative and digital duties

Account won post multi-agency pitch

Rediffusion Y&R bags Aristocrat whisky's creative and digital duties
Jagatjit Industries has appointed Rediffusion Y&R to handle the creative and digital mandates of its brand Aristocrat Whisky and its extensions.
 
The account was won post a multi-agency pitch and will be handled by the agency's Delhi office. 
 
Jagatjit Industries was set up in 1944 in Punjab. 
 
The agency's mandate covers whisky brands Aristocrat Premium, AC Black, AC Neat, AC S EK C and Aristocrat. 
 
Anant Iyer, COO, Jagatjit Industries, Delhi, said, "Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media-dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights."
 
Navonil Chatterjee, CSO, Rediffusion Y&R, said, “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now."
 
Suman Varma, head of operations, Rediffusion Y&R, Delhi, added, “Working on a new category like whisky/liquor is going to be a new experience. The customer engagement in such categories is always very challenging. We do look forward to partnering our client.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
10 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
11 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
11 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here