Campaign India Team
Nov 07, 2016

Rediffusion Y&R bags Aristocrat whisky's creative and digital duties

Account won post multi-agency pitch

Rediffusion Y&R bags Aristocrat whisky's creative and digital duties
Jagatjit Industries has appointed Rediffusion Y&R to handle the creative and digital mandates of its brand Aristocrat Whisky and its extensions.
 
The account was won post a multi-agency pitch and will be handled by the agency's Delhi office. 
 
Jagatjit Industries was set up in 1944 in Punjab. 
 
The agency's mandate covers whisky brands Aristocrat Premium, AC Black, AC Neat, AC S EK C and Aristocrat. 
 
Anant Iyer, COO, Jagatjit Industries, Delhi, said, "Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media-dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights."
 
Navonil Chatterjee, CSO, Rediffusion Y&R, said, “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now."
 
Suman Varma, head of operations, Rediffusion Y&R, Delhi, added, “Working on a new category like whisky/liquor is going to be a new experience. The customer engagement in such categories is always very challenging. We do look forward to partnering our client.”
Source:
Campaign India

Related Articles

Just Published

Premium
Young Adlanders v/s The Pandeys
Premium
1 day ago

Young Adlanders v/s The Pandeys

In probably their longest engagement on social media till date, the Pandey brothers answered questions young adlanders always wanted to ask them in an exclusive Facebook Live event from Mumbai

Premium
Cannes juries grapple with new categories
Premium
1 day ago

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

Premium
Cannes Lions owner: Agency groups may have found 'right level' by sending fewer delegates
Premium
1 day ago

Cannes Lions owner: Agency groups may have found ...

As the festival inches to a close, Ascential CEO reflects on whether the lower attendance will be the new normal.

Premium
Cannes Lions 2018: Producer's Diary by Dalbir Singh
Premium
1 day ago

Cannes Lions 2018: Producer's Diary by Dalbir Singh

Co-founder and managing partner of Kiss Films records his daily impressions @CannesLions2018 for Campaign